Saturday, 5 February 2011

Allu Sirish's Question On Tollywood


Allu Sirish tweeted these lines freshly, “Haha! Just like how a lot of us (TFI gang) hate "Tollywood", Salman Khan too tweeted he hates the word "Bollywood". Any solution to this?”
                  
Don’t know why he brought a discussion about the word Tollywood but it is a good point to discuss.

The word Tollywood is attributed to Telugu film industry but one should know the fact that Bengali film industry is also called Tollywood. There is a historical reference for that word for Bengalis. There is a place called Tollygunje in Kolkata where the first Bengali film studio was built. Later many studios followed in that place. That was way back in silent film era. The place got the name ‘Tollygunje’ as it was named after a British ruler named Tolly in British era. Finally, just to have a rhyme with the popular international film industry ‘Hollywood’, the Bengali film industry was named as ‘Tollywood’ by a British officer then.

Later that was imitated by Hindi film industry with the word Bollywood as its head quarters Bombay starts with letter B.

Years later, Telugu film industry got the name as Tollywood as the word Telugu starts with T (not knowing that another film industry already existing with that name in India). And no body objected or educated on this. Media popularized this word in fact than the film industry people.

Now Kollywood got its name as the new age film industry is developing in Kodambakam area. Malluwood is obvious for Malayalam. Since Karnataka is famous for Sandalwood, the film industry got no new word but going with the name.

This is the comedy of the nomenclature of our film industries. Interestingly media (tabloids and paparazzi) gave all these names (Kollywood, Malluwood, Sandalwood and Telugu Tollywood) and they are being accepted by film industries.

There is no solution for this. When someone or something gets popularity with some name, it’s hard to change that.

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